The goal of this video was to offer Target team members the information they need so they are prepared to make informed decisions about their benefits in 2016. The details in the video were high-level, offering an overview of benefits information with a focus on explaining key concepts.
The video included an animated character coupled with whiteboard animation. On-screen text bolstered key messages while the narration was kept upbeat with high-energy music to incorporate Target’s branding goals.
Scope of Work: Video
Skillset: After Effects, Audacity, Photoshop and Illustrator