Nasdaq wanted to unite their people and programs around this value proposition — To connect the aspirations of “Thrive” to their external brand promise and internal core values.
The video included a narrator, energetic music, and title builds, as well as authentic lifestyle photography and video (including images of real Nasdaq employees). The video set a professional, upbeat and universally appealing tone, matching the high energy environment at Nasdaq while allowing employees to visualize the benefits of Thrive.
Scope of Work: Video
Skillset: After Effects, Audacity, Photoshop and Illustrator