This video explores the new Consumer Driven Health Plan that Estée Lauder was offering their employees. The goal was to educate employees on the CDHP with HSA as well as encourage them to enroll in their benefits for 2016.
The video features typography and stylized stock imagery—leveraging The Estée Lauder Companies’ branding and falling seamlessly into the other communication deliverables. The typography animates using depth and varied font size throughout. The visuals were approachable yet elegant, with a classic,contemporary feel, matching The Estée Lauder Companies’ brand.
Scope of Work: Video
Skillset: After Effects, Audacity, Photoshop and Illustrator